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GLOSSARY OF PRINTING TERMS

Aqueous Coating AQ: This is available in gloss or dull. A clear, non-toxic coating applied like ink by a printing press to protect the printed surface.

Artwork: All original copy, including type, photos and illustrations, intended for printing. Also called art.

Color Match: A color will never print out to exactly match its on-screen source. Colors vary from monitor to monitor, and different printers produce different color results. All these variables affect the printed outcome.

Crop Marks: A pair of thin lines that are at each corner of a file that show where the file ends.

Card Orientation: There are two types of orientation, vertical ( up and down) and horizontal (left to right).

CMYK: Cyan, Magenta, Yellow, and Black. In full-color process printing, CMYK is the standard method for offset printing. CMYK colors are measured by their subtractive/reflective values; when the colored ink is applied to paper, the surface of the paper reflects some color and the non-reflective (that is, absorbent) color is seen.

Die Cut: To cut irregular shapes in paper or paperboard using a die.

Emboss: To press an image into paper so it lies above the surface. Also called cameo and tool.

Foil Stamp: Method of printing that releases foil from its backing when stamped with the heated die. Also called block print, hot foil stamp and stamp.

Full Bleed: A small amount of size added to all four sides of a file to ensure the background is printed and cut to fill up the entire card as opposed to seeing a white thin line going around the edge of the card. Usually the added file size is either 1/16 or 1/8 inch.

Gang Run Printing: In order to achieve maximum efficiency we use the industry standard of “Gang Run” printing. This method allows us to place multiple orders onto a single press sheet.

Linen Finish: Embossed finish on text paper that simulates the pattern of linen cloth.

Matte: Dull non-glossy finish.

Overrun: Production of larger quantities than ordered.

Perforation: This is created using a die cutting machine or binding machine which stamps a line of small dotted holes for the purpose of tearing off a portion of a printed piece.

Proof: Provides the opportunity to review and approve the artwork prior to production. Proofs are offered in the form of a PDF or Hard Copy.

Resolution to Submit: The correct resolution for submitting files is 300 dpi. Which stands for dots per inch. Some programs have it as ppi ( pixels per inch), which is the same value.

RGB: Red, Green, and Blue. These are most commonly used with television screens and computer monitors but are not used in offset printing. RGB files should be converted to CMYK. Colors may need to be adjusted after the conversion and may not appear correct on your monitor.

RGB & CMYK: The RGB color process and the CMYK color process work in opposite ways. An RGB color scheme forms color through an additive process; to obtain white, all 3 colors are added together, and to obtain black, all 3 colors are removed. In contrast, the CMYK printing process obtains white by omitting all color, and obtains black by using all four colors.

Safe Area: An area within the trim line to prevent text or type from being cut off. It is imperative that no text or essential parts of your artwork come within 1/16” of the trim line. Due to mechanical tolerance during the cutting process, any content within 1/16” of the trim line may be cut off. Please refer to our templates for guidelines.

Score: A crease where a sheet of a paper will be folded. This is important to prevent cracking on the edge of the fold, especially with thicker paper stocks.

Stationery: A term used to represent product such as envelopes, notepads, greeting cards, paper clips, staples, pens and even more. But, basically it use to represent paper.

U/V Coating: A clear liquid that is applied to a paper to give it a glossy look. It also protects the ink that is printed on the paper.

Underrun: Production of fewer copies than ordered by customer.

Vector Images: Images made up of solids, lines and curves that can be scaled or edited without affecting image resolution.






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